ABOUT THE NORWEX COMPANY - What is Norwex Anyway?

Mission, Operating Philosophy & Vision Statements

Company Mission:

The Norwex Mission is to improve human life by radically reducing the use of chemicals in personal care and cleaning.

This Company Mission Statement is the core of our business. We believe this is also the way of the future.

Consumer Product Safety Commission tells us that of the chemicals commonly found in homes, "150 have been linked to allergies, birth defects, cancer and psychological abnormalities."

Operating Philisophy:

To Empower our sales consultants to achieve their personal and financial goals and dreams through superior products, training, and ongoing coaching and support.
To Help our customers reduce the use of chemicals in both cleaning and personal care.
To stand behind all our products with a guarantee that promises and delivers Total Customer Satisfaction.
To build an organization where people are encouraged to continually expand their capacity to create the results they truly desire.

Vision Statement:

Norwex Enviro Products will be a growth orientated, customer focused marketing company!

Founding of Microfiber

In 1994, still in the pioneering days of a new product named microfiber, a cleaning company in Dal, Norway received a sample of a new cleaning product to use in their day to day cleaning. They soon realized the enormous potential that this new product could have on today's cleaning methods. Soon thereafter, the Norwegian operating company went into business selling, marketing and further developing microfiber as a material used in modern cleaning products. The ideology was then, as it is now, to produce a more efficient cleaning product where only water needs to be added to the cleaning cloth or mop. This led to a decrease in the use of chemicals and other non-biodegradable detergents. To maintain a cleaner and healthier environment is still a part of the Norwex philosophy today.

The History of Norwex

So, Norwex originated in Norway in 1994. The product line was originally developed for the commercial cleaning industry. In Europe, microfiber products are commonly used in homes, hospitals, schools, hotels and various commercial applications.

Popularity grew quickly and the Home Party market was opened in 1995.

While traveling in Norway two dynamic women from Dauphin, Manitoba were introduced to the product line. They saw the potential for microfiber in North America and in true entrepreneurial fashion set forth on their mission. Head Office remains in Dauphin, Manitoba and products have been distributed throughout North America since 1999.

The Norwex product line expanded to include Environmentally gentle personal care items. Norwex products are sold in various countries throughout the world offering Environmental friendly cleaning alternatives as well as career opportunities.

The company plans to expand to new countries and offers franchise opportunities.

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